Sigma Beauty Eyeshadow Base Primer in Persuade creates a smooth, long-wearing base for eye makeup while adding a subtle wash of light pink-beige colour. The easy-to-blend crayon helps hold eyeshadow pigment in place, making colour appear more vibrant and helping your finished look last for 8+ hours. The Persuade shade has a matte, light pink-beige finish and offers buildable coverage from sheer to full. Wear it underneath eyeshadow to enhance colour payoff or use it alone when you want a simple hint of colour across the lids. Its crease-resistant and fade-resistant formula is designed to keep eye makeup looking fresh for longer. The retractable crayon makes application quick and precise, whether you're getting ready at home or touching up your makeup on the go. There's also a built-in sharpener to help keep the tip ready for more detailed application. Benefits of Sigma Beauty Eyeshadow Base Primer Persuade: Helps eyeshadow colour appear more vibrant Holds eyeshadow pigment for 8+ hours Crease-resistant and fade-resistant formula Buildable coverage from sheer to full Matte light pink-beige shade Can be worn alone or underneath eyeshadow Retractable crayon with a built-in sharpener How to use: Apply to clean eyelids and blend evenly to create a smooth base before applying eyeshadow. Alternatively, wear Persuade alone for a subtle matte wash of colour. Size: 1.3g